Role: Art Direction, Graphic Design
U of Q is the education and event arm of Quality Bicycle Products. They needed a brand system that would better align the overall educational platform with the individual events.
I set up a versatile yet manageable system of logos, color treatments and developed assets for web, email, social and the occasional printed item. This was a very well received redesign and helped to make a more cohesive brand experience.
Brand Hierarchy explanation from style guide
Education site login page
Email example