Role: Graphic Design
Quality Bicycle Products needed to build a strong visual identity that supported its refreshed brand positioning: assured and passionate, an active leader, connector and community member. My logo mark was selected from dozens of versions pitched by a team of talented in-house designers. I then went on to play an integral role in developing the rest of the system including a brand standards manual, iconography, soft goods, posters, powerpoint etc.
The new logo set QBP up for success with a fresh identity that reinforced affinity for what the company stands for.
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